Social Media for Wine
I’m not going to claim to be any kind of expert on social media. I’m just a wine writer, trying to find her way and maybe find her tribe? We’ve been publishing pieces on Crushed Grape Chronicles for a while now. A bit before that there was an incarnation called Rootstock.
We are always searching for new ways to get things out there, and find new communities where people are sharing wine stories. I thought, here at the start of the year, I might share a few we have discovered with you. Some of these are facebook groups, some are #hashtags, some are more active writing groups.
Wine Country Around the World Writers Group
Yep…it’s a long name. This group was founded by Sarah Strierch and is the group I participate in daily. Sarah based it on some groups she was a part of in the travel industry. The way it’s set up can seem a little complicated. I will admit to being a little intimidated when I first started, but now that I am familiar with it, it’s pretty simple. We even created a video to explain how it works.
It’s a great interactive way to get out on social media and I have met some amazing people through this group. Pop over to the Wine Country Around the World Writers facebook page and join us.
This #hashtag is a movement started by Sarah Tracy on Instagram (hmmm…there is a Sarah theme going on here). I met Sarah at the Wine Media Conference in Walla Walla Washington. The photo above is Sarah posing with a puppy after she gave a sparkling wine pairing seminar! You can follow her on instagram at @thelushlife.xyz . Head to her instagram page and click on the story entitled #youcansipwithus, to hear why she founded this group, from her own lips. I will tell you that it is a group that is meant to be inclusive of all people interested in wine. Some of these people may be writers, others may be social media influencers. It is a group that is not for bullying, it is for sharing new ideas and perspectives on this wonderful elixir that we all enjoy.
Friends who like wine in the glass
This was the first Facebook wine group I found. It’s founders Steve & Vashti Roebuck are actually Vegas based like I am. It is an public group where you may share and discuss all things wine. You can find them here Friends Who Like Wine In The Glass
The French #Winophiles
The French Winophiles is a writing group, which is actually one of 3. I am only active in the French #Winophiles due to time constraints, but I hope to eventually dip into the other groups.
The French #Winophiles is a group of writers who “Explore French Food and Wine pairings on the third Saturday of each month”. Together the active members work to create a calendar for the year of French regions to explore. A topic is chosen for the month, and someone volunteers to host,. That person posts an invitation for people to write pieces on the topic. The pieces are posted on the 3rd Friday each month and everyone includes the links within their piece. Saturday morning at 8 am PST (or a more reasonable 11 am EST), they gather on twitter following the hashtag #Winophiles. There is an hour of discussion on the wines their pairings. It’s a great fun interactive group headed by Jill Barth of L’Occasion …but it really works as an ensemble.
#WinePW & #ItalianFWT
There are two other groups. Wine Pairing Weekend #WinePW gathers on the second Saturday each month. Italian Food Wine & Travel #ItalianFWT which takes the 1st Saturday each month!
All of the groups are welcoming and the invitation post gives you the details of how to join. Here’s a link to a this months invitation post for the French #Winophiles from Jeff at FoodWineClick. Jeff is the host for January’s Newcomers Guide to French Wine. Join us on twitter on Saturday January 18th on twitter to see what this group is all about. Or come any 3rd Saturday of the month!
A few more facebook groups
These groups are facebook groups where you can share your content (as long as it is not commercial content). With all these groups, read the fine print, see what they are about and what they allow. And don’t just post! This is meant to be a community! The best part is interacting! You will find great content on wines and regions from a personal perspective.
I am sure that I have just hit the tip of the iceberg here. I hope that you will share with us additional, resources and communities for wine writers and wine lovers! Share in the comments!
Robin Renken is a wine writer and Certified Specialist of Wine. She and her husband Michael travel to wine regions interviewing vineyard owners and winemakers and learning the stories behind the glass.
When not traveling they indulge in cooking and pairing wines with food at home in Las Vegas.