Crushed Grapes & Open Minds – The Event

Crushed Grapes & Open Minds

an interactive experience

Last August we held an event entitled “Crushed Grapes and Open Minds”. My friend RuBen with Act2Art by RuBen is an accomplished artist and created some works specifically for this event. The idea connected scent memory and art, both in the creation of the pieces and peoples reactions to them.

We chose 5 wines, a Champagne (A.J. de Margerie a Bouzy Grand Cru), a Sauvignon Blanc (Starborough Sauvignon Blanc from Marlborough New Zealand) a Syrah (Carhartt 2013 Estate Syrah Santa Barbara), 2 Zinfandels (Tobin James 2010 Fat Boy & French Camp Zin) and a Dessert wine (Chateau Megyer Tokaji Aszu 2010)

There was a station for each wine, with a pairing, aroma jars, the wine and of course the associated work of art. Cards to explain the pairings were located at each station.

Individuals bring their personal experiences and memories as they interpret a work of art. Scent memories are similar, an aroma can trigger a very personal memory. Mixing the two and stirring in a little wine and good food can make for a powerful experience.

We asked guests to smell the aroma jars, taste the wine, and look at the art, then jot down a word, a phrase or a memory that came to them.

A.J. de Margerie a Bouzy Grand Cru

 

We chose this Champagne for the bread on the nose. When we were sampling Champagnes, Cremants and Sparkling wines, we dipped our nose in this glass and got hamburger buns. Yep, hamburger buns. That yeasty smell of bread came across in a very approachable way that we thought would make this wine less intimidating for those new to finding aromas in wine, so it made a great start. This Champagne is mostly Pinot Noir so you also get berries on the nose and so there were scent jars of hamburger buns and berries for people to smell. For a food pairing we matched it with Salty potato chips. The salt and fat are a perfect pairing, the salt making you crave another sip of the champagne and the champagne’s bubbles and acid clean the fat off of your palate after each bite, making every bit as delicious as the first.

 

The Art – Champagne

Champagne Painting by Act2Art

Champagne

Some of the responses to this piece:  “A perfect first date” “Crisp pears – a cool spring afternoon” “Happy – like a picnic at an apple orchard” “Fields of dandelions – fresh grass” “A beautiful sun shower in late April or Early May”

 

 

Starborough Sauvignon Blanc from Marlborough New Zealand

Crushed Grapes & Open Minds w/ Crushed Grape Chronicles.com

Starborough Sauvignon Blanc w/ Crushed Grape Chronicles.com

We had a bunch of Sav Blancs to choose from, but the nose on this one was just captivating! This wine, is not fancy, you can find it in your local grocery store. We had jars of lime, grapefruit, cut grass, stone fruit, and lemongrass and everyone found something different in the wine. We paired this with Guacamole and chips. The avocado is fatty which is nice with the acid in the wine and goes well with the lime and fresh greenness of the wine.

 

The Art – Sauvignon Blanc

Sauvignon Blanc Painting by Act2Art Ruben Permel

Sauvignon Blanc Painting by Act2Art Ruben Permel

“Blowing out candles on your birthday cake” “Very content and peaceful – smells like our smoothie day” “Blood splatter on the grass from when I split my lip” (I love this childhood memory)

 

Carhartt 2013 Estate Syrah Santa Barbara

We love the wines from this Winery and Syrah from Santa Barbara is almost always wonderful. These are the same “Carhartts” that make the work clothes. They owned a cattle farm in Santa Barbara that Mike Carhartt turned into a vineyard. His wife Brooke and their son Chase now make the wines and they have my favorite tasting room on the planet in Los Olivos.

Carhartt Syrah at Crushed Grapes & Open Minds

Carhartt Syrah

This wine has quite a bit going on with aromas of Black berries, dirt, allspice, tobacco, vanilla bean and beef jerky and we had scent jars with all of these. As to a pairing? Well there is a pig on the label, so bacon was the perfect pairing.

 

The Art – Syrah

Carhartt Syrah Painting by Act2Art.com Ruben Permel

Carhartt Syrah Painting by Act2Art.com Ruben Permel

“The calm after a winter storm – perfect tranquility” Dark – cosmos – blanketing” “Thirsty – the kind of thirst when flying” “A very tempestuous sunset”

 

Tobin James 2010 Fat Boy and French Camp Zinfandels

Tobin James Zin at Crushed Grape Open Minds Event

Tobin James Zin at Crushed Grape Open Minds Event

We were members of Tobin James for a while and pulled these two older Zinfandels from the cellar to try. Tobin James is in Paso Robles California and their wines tend to be pretty big. The aromas on these were earth, pepper, fruit jam, leather and chocolate. We paired them with chocolate fountain mini cup cakes from Retro Bakery.

 

The Art – Zin

Zinfandel Painting by Act2Art.com Ruben Permel

Zinfandel Painting by Act2Art.com Ruben Permel

“Making a picnic lunch for the family” “Costy – like a warm blanket wrapped around me during the winter” “tobacco warmth – a little earthy – comfortable”

 

Chateau Megyer Tokaji Aszu 2010

Chateau Megyer Tokaji at Crushed Grape Open Minds Event

Chateau Megyer Tokaji at Crushed Grape Open Minds Event

Tokaj is an area in Hungary and this wine is made from a grape called “furmint”. This is a wine made through “noble rot” or “botrytis cinerea” a fungus that shrivels the grapes like raisins. The raisins are then made into a paste which is added to a dry base wine. This is a sweet wine with citrus, apricot and honey on the nose. We paired it with Brie and Comte cheese.

 

The Art – Tokaji

Chateau Megyer Tokaji Painting by Act2ARt.com Ruben Permel

Chateau Megyer Tokaji Painting by Act2ARt.com Ruben Permel

“Oceanside Cliffs on a summer evening” “My first visit to Montreal – wonder and excitement – Christmas eve” “Tending to my fathers garden”

 

In addition to the wine stations, there was more to eat with a table filled with delicious things with notes to suggest pairings to try with the wine as well as more of RuBen’s beautiful art around the space.

Perfect pairings with wine at Crushed Grapes Open Minds Event

Perfect pairings with wine at Crushed Grapes Open Minds Event

This was an evening of exploration, discovery and animated conversations.

Check back here at Crushed Grape Chronicles for more on wine and the people behind the wines!   You can also find us on Facebook, Twitter and Instagram

And you can find RuBen and his gorgeous art at Act2Art or on Facebook

To have an evening like this created for you, contact 42Aspens Productions at…. 702.463.4242

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The Art Installation – Crushed Grapes and Open Minds

Crushed Grapes & Open Minds, with Crushed Grape Chronicles and Act2Art

A few days before the “Crushed Grapes and Open Minds” event.  The Artist RuBen Permel came by to install the art works.  He brought the 5 paintings inspired by the wine, as well as a selection of other pieces.  Including his Upland Flight series, “Three Angles Walking”, “Landscape Series 6” parts of the “Whispering Goliath Series” and the beautiful “Open Minds”.  We spent the morning finding just the right spot for each work.

Check back here at Crushed Grape Chronicles for more on the details on our Crushed Grapes and Open Minds Event!   You can also find us on Facebook, Twitter and Instagram

And you can find RuBen and his gorgeous art at Act2Art or on Facebook

RuBen Permel – Act2Art – Wine Inspired Art

Crushed Grapes & Open Minds with Act2Art.com

RuBen Permel of Act2Art is an accomplished artist.  He’s actually quite the renaissance man, he is an actor and dancer, a puppeteer, a costumer, a painter, a writer, a film maker….and lucky for me, my friend.

Last year we worked together on a project called “Crushed Grapes and Open Minds”.  I had this idea of finding wine that would pair with some of RuBen’s beautiful art.  RuBen, ever the overachiever, decided he would paint a piece for each wine we chose.  We chose 5 wines and he painted a piece to pair with each.

We spent an afternoon with RuBen while he painted, actually priming a canvas for what became the signature piece for the event.

Check back here at Crushed Grape Chronicles for more on the details on our Crushed Grapes and Open Minds Event!   You can also find us on Facebook, Twitter and Instagram

And you can find RuBen and his gorgeous art at Act2Art or on Facebook

The power of Wine Aromas

Aroma Scent Jars

A few years ago we had attended an event at Cold Heaven in Santa Barbara. It was called “a Rhone Scent-ual Experience”.. You can visit the blog post and see the video here “Cold Heaven Cellars – Rhone Scent-ual Experience”.

I was amazed, not only at how wonderful it was to find these aromas from the jars in the wines, but also how excited everyone became.   People who had just met (or not even) were excitedly sharing the jars and asking what other people smelled. Inhibitions were gone and people joyfully bonded and shared the experience.

Cold Heaven Rhone Scentual Experience

Wine Event

We had done a small event after that with a friend and found again that people loved the scent jars. Putting together these aromas of things they were familiar with and then finding them in the wine glass made people so excited. I remember people speaking for weeks about the wet stones that we had with the Tablas Creek 2014 Vermentino. (check out the blog post on this party here   “Wine with friends – A California Tasting & Pairing”)

Tablas Creek Vermentino
Tablas Creek Vermentino
Cut Grass Scent Jar
Cut Grass Scent Jar

Creating Scent Jars

So I knew we wanted to do scent jars again for our “Crushed Grapes & Open Minds” Event and I did some further research on how other people do them. My go to for stuff like this is Madeline Puckett of Wine Folly and I found a great article here http://winefolly.com/tutorial/make-wine-aroma-kit-30/

I took her advice on the jars and I did find them at Cost Plus. I opted out of the small jars and went for one size larger (which were a dollar more), because they would give me more room for fresh fruit and better visuals. And I did not blend any wine into the jars, I wanted the fresh scents.

We did some shopping and some scrounging to fill the jars. The Champagne had some bread and yeast on the nose that we found reminded us of hamburger buns (I know, right?). And it was a mostly Pinot Noir based Champagne so you got berries and cherries. So our jars here were filled with hamburger buns, fresh & dried berries (I used sliced strawberries, blueberries and dried cranberries) and then cherries, which were defrosted from frozen, because they were out of season.

Hamburger Buns
Starbourgh Sav Blanc and Scent Jars

Starbourgh Sav Blanc

The Sauvignon Blanc had grapefruit, lime, lemongrass, stone fruit and grass. We did slices of the citrus, cut up the lemon grass to release it’s scent.  We chopped up a peach for the stone fruit and Michael headed with the scissors to the local park for the fresh cut grass.

Syrah & Scents
Syrah & Scents

Carhartt Syrah

The Syrah had jars with Black Berries, Allspice, dirt (we used a little potting soil here, since backyards in Vegas are not filled with very happy soil), tobacco (I found a smoke shop and got pipe tobacco, which worked but wasn’t exactly what I wanted), vanilla bean and beef jerky (for smoky meat).

Tobin James Zinfandel and Scents

Tobin James Zinfandel

The Zins had jars of earth, pepper (black & white peppercorns), fruit jam, leather (we hit the craft store, chopped it into pieces and added a little water to bring out the fragrance), and chocolate (we used a broken up dark chocolate bar)

Tokaji & Scent Jars

Tokaji

Lastly our dessert wine was a Tokaji. It was just 3 Puttonyons so on the less sweet side. We had aroma jars of dried apricots, citrus (thinly sliced lemon and lime) and a jar of honey.

You don’t have to invest in jars though, you can use wine glasses. If you are doing this with friends, it’s fun to find wines that have unexpected aromas.   We had a Magerum Rose that had Watermelon Jolly Ranchers on the nose! The important thing is to have fun with it. Which is what we did, and the people at our Crushed Grapes & Open Minds Event did.

Behind the scent jars in each of the photos you can see a bit of each of the beautiful paintings that RuBen did to pair with each wine.  More on that to come.

Check back here at Crushed Grape Chronicles for more on the details on the wines we paired with the Art and our Crushed Grapes and Open Minds Event!   You can also find us on Facebook, Twitter and Instagram

And you can find RuBen and his gorgeous art at Act2Art or on Facebook