Last July we made the drive out to Illahe Vineyards in the southern part of the Willamette Valley. The vineyard is south west of Salem, Oregon, in the proposed Mt. Pisgah/Polk County AVA. Kathy Greysmith, the tasting room manager, took us through a tasting of the white wines and then Lowell the owner and grape grower walked us out front to look at the view of the vineyard. We then made our way back into the winery space.
Here at Illahe they have a wide range of wines and one of the things they find important is keeping their wines at a price point that makes them accessible. They want people to be able to buy 2 bottles rather than just one and they wanted the wines to be at a price point that their neighbors could afford.
When they released their 2004 vintage in 2006 they priced their Estate Pinot Noir at $19 and the price has only increased to a still very affordable $25 for their Estate Pinot Noir. The white wines across the board are $19. Do they have more expensive wines? Well yeah! These are the specialty reds and the block designates. But even so, these wines are affordable.