From the beginning, I want to acknowledge that they are having a tough year, as is all of Australian wine country. Mudgee, like most regions has been impacted by the drought and the bush fires. While the fires are not directly in the vineyards, they must deal with the smoke, the increased lack of water, the slowing of tourism during the fires and on a more personal level, many employees and their families may be directly affected by the fires.
The thing is, they are still open for business and you can support them by getting out to visit. What? You are not in Australia you say? Well get yourself to a wine store and buy some Australian wine. Ask for wines from wineries other than Yellow Tail! Increase the demand for these wines. Drink them and talk about them. That’s what we plan to do. Wine is a product that takes months to years to be ready for sale, so you will find these wineries have white wines available that were bottled this spring and reds that may be anywhere from the 2013 to the 2018 harvest, not to mention older bottles of sparkling or sweet wines. There is plenty of wine that they have ready for you to enjoy.
Cara George CEO of Mudgee Region Tourism, told us that they are doing a campaign in February around Valentine’s Day called “Feel the Love in the Mudgee Region”.